Hey, I’m Alice, and I believe midlife is the perfect time to redefine your story and design a life that aligns with your deepest values—on your terms.

But let’s be honest: life hasn’t always felt that way for me. Like many, I’ve faced moments that brought me to my knees—redundancy, relationship breakdowns, health challenges, and navigating life-altering transitions.

At one point, I found myself stuck in a cycle of living for others, chasing external success, and losing touch with who I really was.

Sound familiar?

Renew. Relaunch. Redesign.

I know how overwhelming it can feel to be stuck—uncertain about your next steps and disconnected from the life you truly want. That’s why I founded The Life Redesign Academy: to help midlife professionals like you break free from what’s holding you back, embrace change, and create a life that lights you up.

Whether you’re navigating a major transition, feeling unfulfilled in your career, or ready to take bold steps toward a more authentic and purposeful future, I’m here to guide you every step of the way.

Together, we’ll rewrite your story, uncover your purpose, and redesign your life on your terms.

What I Believe

  • Midlife is not the end—it’s the beginning.
    You have the power to hit pause, reassess, and take control of your story at any moment.

  • Setbacks are stepping stones.
    Every challenge—whether it’s redundancy, a relationship shift, or a career plateau—is an opportunity to grow stronger, more resilient, and more aligned with who you truly are.

  • You deserve a life that reflects your authentic self.
    One that’s rooted in your passions, values, and dreams—not someone else’s expectations.

  • Change doesn’t have to feel overwhelming.
    With the right guidance and mindset, you can turn your experiences, challenges, and aspirations into a foundation for your next chapter.

Ready to Redesign Your Life?

Let’s Redesign Your Life!

If you’re ready to embrace midlife as a time for growth, reinvention, and purpose, I’d be honored to support you on this journey. Together, we’ll turn uncertainty into clarity, fear into confidence, and setbacks into stepping stones.

Thank you for being here—I’m so excited about the possibility of working together and can’t wait to see where this journey takes you.

With all my love,
Alice x